Saturday, August 05, 2006
My First Day On The Job As A Search Engine Marketer
When I first started working as a search engine marketer, I knew almost nothing about the subject. I got the job based on my prior e-commerce experience which included extensive selling on Ebay, knowledge of the auction world, and most importantly bidding strategies and copywriting. However I had no direct experience with search engine marketing so you can imagine how I felt on the first day on the job when I was told to learn how the Google AdWords and Yahoo Search Marketing interfaces worked and to become familiar with them.
It was exciting yet intimidating at the same time. Exciting because this was a relatively new industry and I already had an idea of how powerful search engine marketing was based on the research I had done before taking the job. It was intimidating because there were already hundreds of groups of keywords collectively containing thousands of keywords to manage and optimize. Also these keywords and the text ads linked to them, were the only way the company generated leads for the sales agents. There was no other advertising or cold calls done by the sales agents. A very large portion of the company's business and clients were gained from its pay per click initiatives on Google or Yahoo and now I was solely in charge of getting the most out of it.
It has been a very interesting and exciting time since those early days in my career and in the time that I have been managing pay per click campaigns, I have gathered a good amount of knowledge on some of the most effective tips and strategies to get the most out of this powerful marketing tool. I'd like to share and exchange these tips and strategies with you - Welcome to my Search Engine Tips and Strategies blog where PPC Success is at your fingertips! ¶ 8:32 AM
When I first started working as a search engine marketer, I knew almost nothing about the subject. I got the job based on my prior e-commerce experience which included extensive selling on Ebay, knowledge of the auction world, and most importantly bidding strategies and copywriting. However I had no direct experience with search engine marketing so you can imagine how I felt on the first day on the job when I was told to learn how the Google AdWords and Yahoo Search Marketing interfaces worked and to become familiar with them.
It was exciting yet intimidating at the same time. Exciting because this was a relatively new industry and I already had an idea of how powerful search engine marketing was based on the research I had done before taking the job. It was intimidating because there were already hundreds of groups of keywords collectively containing thousands of keywords to manage and optimize. Also these keywords and the text ads linked to them, were the only way the company generated leads for the sales agents. There was no other advertising or cold calls done by the sales agents. A very large portion of the company's business and clients were gained from its pay per click initiatives on Google or Yahoo and now I was solely in charge of getting the most out of it.
It has been a very interesting and exciting time since those early days in my career and in the time that I have been managing pay per click campaigns, I have gathered a good amount of knowledge on some of the most effective tips and strategies to get the most out of this powerful marketing tool. I'd like to share and exchange these tips and strategies with you - Welcome to my Search Engine Tips and Strategies blog where PPC Success is at your fingertips! ¶ 8:32 AM