Monday, August 07, 2006
Dynamic Keyword Insertion - A Powerful Time Saving Tool
The dynamic keyword command is a very powerful tool that can save you lots of time and frustration while improving your CTRs at the same time. Here's a quick rundown of how you can put it to work in your campaigns:
The command itself: {keyword}
How to use it:
In Your Ads
{keyword:PPC secrets revealed}
Placing the above command in the title of your ad will trigger any keyword that you bid in that ad group to be displayed making your ad more relevant and helping to boost your CTR. The "PPC secrets revealed" part of the command is what is called alternate text and will be displayed when one of two things happens.
1. The keyword that you bid on and that was used to trigger your ad is longer than the 25 character limit or
2. The keyword that you bid on was a broad matched keyword and does not exactly match the search term that someone typed in.
Capitalization Using the Dynamic Keyword Command
{keyword:alternate text here} will appear as alternate text here
{Keyword:alternate text here} will appear as Alternate text here
{KeyWord:alternate text here} will appear as Alternate Text Here
Note: The capitalization variations of the command will also affect any keywords that a searcher types in and is displayed because of the {keyword} command.
You can also save time by using this command in the destination url section of your ads to track your keyword performance.
Ex: http://www.yoursite.com/home.asp?src=google&keyword={keyword}
What this does is that everytime your ad is triggered, you will be able to see which keyword generated a click and if your site is properly tagged you can see which keyword led to a conversion in your analytics tool such as Google analytics.
In Your Tracking Strings (URLs)
Here's another place where you can save a lot of time when setting up your AdGroups and adding new keywords.
By using the dynamic keyword insertion command in your URL tracking strings you avoid having to type out each keyword and it's associated matching option manually.
Ex: Type http://www.yoursite.com/home.asp?src=google&keyword={keyword} instead of http://www.yoursite.com/home.asp?src=google&keyword=ppc+secrets+revealed
Imagine having hundreds of adgroups to go through contaning several keywords each - how long would it take you to set up your tracking strings to properly track each keyword? Now you can eliminate the hassle with this simple command.
Here's the proper syntax to use the command with the various matching options available on Google Adwords:
Broad matched keywords = {keyword}
Phrase matched keyword = "{keyword}"
Exact matched keyword = [{keyword}]
Be sure to check back for more great pay per click tips and strategies!
¶ 12:15 PM
The command itself: {keyword}
How to use it:
In Your Ads
{keyword:PPC secrets revealed}
Placing the above command in the title of your ad will trigger any keyword that you bid in that ad group to be displayed making your ad more relevant and helping to boost your CTR. The "PPC secrets revealed" part of the command is what is called alternate text and will be displayed when one of two things happens.
1. The keyword that you bid on and that was used to trigger your ad is longer than the 25 character limit or
2. The keyword that you bid on was a broad matched keyword and does not exactly match the search term that someone typed in.
Capitalization Using the Dynamic Keyword Command
{keyword:alternate text here} will appear as alternate text here
{Keyword:alternate text here} will appear as Alternate text here
{KeyWord:alternate text here} will appear as Alternate Text Here
Note: The capitalization variations of the command will also affect any keywords that a searcher types in and is displayed because of the {keyword} command.
You can also save time by using this command in the destination url section of your ads to track your keyword performance.
Ex: http://www.yoursite.com/home.asp?src=google&keyword={keyword}
What this does is that everytime your ad is triggered, you will be able to see which keyword generated a click and if your site is properly tagged you can see which keyword led to a conversion in your analytics tool such as Google analytics.
In Your Tracking Strings (URLs)
Here's another place where you can save a lot of time when setting up your AdGroups and adding new keywords.
By using the dynamic keyword insertion command in your URL tracking strings you avoid having to type out each keyword and it's associated matching option manually.
Ex: Type http://www.yoursite.com/home.asp?src=google&keyword={keyword} instead of http://www.yoursite.com/home.asp?src=google&keyword=ppc+secrets+revealed
Imagine having hundreds of adgroups to go through contaning several keywords each - how long would it take you to set up your tracking strings to properly track each keyword? Now you can eliminate the hassle with this simple command.
Here's the proper syntax to use the command with the various matching options available on Google Adwords:
Broad matched keywords = {keyword}
Phrase matched keyword = "{keyword}"
Exact matched keyword = [{keyword}]
Be sure to check back for more great pay per click tips and strategies!
¶ 12:15 PM